Slogan generator
Ten slogan formulas behind famous taglines, filled in instantly from your details, plus an AI writer for fresh lines in your tone.
Formula slogans
Updates as you type. Tap a line to copy it.
AI-written taglines
Reads your description and writes eight new lines in a warm tone.
What makes a slogan stick
Memorable slogans lean on a few well-studied devices. Rhythm and rhyme make a line easier to recall (psychologists call it the rhyme-as-reason effect: rhyming statements are even judged more truthful). Short imperatives give the listener a role. Contrast creates a small surprise the brain wants to resolve.
Test a slogan three ways before you commit: say it out loud, read it at thumbnail size on a phone, and ask someone to repeat it back an hour later. If they paraphrase it, shorten it.
Need the name first? The business name generator writes starter taglines for every name in its brand kit.
Frequently asked questions
What is the difference between a slogan and a tagline?
People use them interchangeably. Strictly, a tagline is the permanent line that sits with your logo (Nike's "Just do it"), while a slogan can belong to a single campaign. Both should be short enough to remember after one hearing.
How long should a slogan be?
Most enduring slogans are 2 to 7 words. Under 60 characters keeps it readable on a business card, a social bio and a shop sign.
Can I trademark a slogan?
Yes, slogans can be registered as trademarks if they are distinctive, not merely descriptive of the product. "Just do it" and "I'm lovin' it" are registered marks. Search your trademark office before using a line widely.
Is the AI slogan generator free?
Yes. The formula-based slogans are instant and unlimited; the AI writer is free with a fair-use limit of about 20 requests every 10 minutes.
Do you store my business description?
Formula slogans are made in your browser. When you press the AI button, your name, description and tone are sent to the AI model to write the lines and are not stored by us.