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Privacy Policy

Last Updated: November 2025

Our Commitment to Privacy

BrandNameSmith is designed with privacy as a core principle. We believe your creative ideas and business plans should remain yours alone.

✓ All data is stored locally in your browser
✓ No server-side storage of your names or searches
✓ No user accounts or authentication required
✓ No tracking or analytics cookies

What Data We Collect

Local Browser Storage Only

The following data is stored only in your browser using IndexedDB:

  • Business names you generate
  • Names you mark as favorites
  • Notes you add to saved names
  • Your name generation history and preferences
  • Domain availability check results

This data never leaves your device and is completely under your control. You can clear it at any time using your browser's settings.

Third-Party Services

Domain Availability Checks

When you check domain availability, we use public DNS-over-HTTPS services (Google Public DNS or Cloudflare DNS). These services may log DNS queries according to their own privacy policies:

Optional AI Features

If you choose to use AI-enhanced name generation (optional feature), your business description and keywords may be sent to AI providers for processing. This is:

  • Opt-in only: AI features require explicit user action
  • Not stored: We don't store your prompts on our servers
  • Swappable: You can use the tool without AI features

Your Control

You have complete control over your data:

  • Export: Download your favorites and history as JSON or CSV
  • Delete: Clear individual items or all data at once
  • Transfer: Move data between devices using export/import
  • Browser Clear: Standard browser data clearing removes all BrandNameSmith data

No Cookies or Tracking

BrandNameSmith does not use:

  • Advertising cookies
  • Analytics or tracking scripts
  • Social media pixels
  • Third-party data collection services

Data Security

Since all data is stored locally in your browser using IndexedDB:

  • Data is protected by your device's security
  • No server breaches can expose your data (because there's no server storage)
  • Use device encryption and strong passwords for maximum security

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date.

Questions?

If you have questions about this privacy policy or how your data is handled, please review the information above. Remember: your data stays on your device, giving you complete control.

© 2025 BrandNameSmith. All rights reserved.